Diversified Expands Market Focus with Addition of Division Vice President

Diversified Agriculture has named Terry Lyons as Division Vice President responsible for the development of the hog, dairy, commercial layer and greenhouse markets. In his new role, Lyons will apply his vast knowledge of livestock and greenhouse ventilation to expand the company’s reach and aid in the development of new technologies to better satisfy the needs of these markets.

Lyons’ expertise comes from nearly three decades in technical support, sales management, marketing and engineering roles at Acme Engineering, Valco and J & D Manufacturing.

“Terry is the right person to help Diversified grow our dealer network in these areas,” said Diversified Agriculture President, Meir Toshav. “We’re excited about expanding the reach of our current product line and extending the innovation that has made us successful in the poultry industry.”