{"id":7408,"date":"2022-10-17T13:21:43","date_gmt":"2022-10-17T17:21:43","guid":{"rendered":"https:\/\/www.diversifiedag.com\/?p=7408"},"modified":"2022-10-21T15:51:28","modified_gmt":"2022-10-21T19:51:28","slug":"colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth","status":"publish","type":"post","link":"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/","title":{"rendered":"Colorado Conference Series \u2013 Chicken and Sustainability: Through the Consumers’ Eyes With Joyce Neth"},"content":{"rendered":"

Diversified\u2019s 12th Distributor Appreciation Meeting took place in scenic Avon, Colorado and was filled with educational sessions, beautiful views, and a variety of outdoor activities.<\/p>\n

In addition to roundtable discussion and upcoming products and services, the conference included presentations from three industry professionals\u2013Joyce Neth, Michael Czarick, and Vance Keaton\u2013who shared their knowledge on consumer behaviors, house management, and poultry farm economics.<\/p>\n

In case you missed it, Diversified has created a three-part series to summarize key information from our guest speakers.<\/p>\n

“Chicken and Sustainability: Through The Consumers’ Eyes”<\/strong><\/span><\/h4>\n

Joyce Neth with WATT Global Media gave insight into consumer trends, sustainability, and the current shift of food attitudes. The good news is that chicken remains protein king despite inflation and the rise of plant-based alternatives. According to the 2022 statistics from a WATT Global Media survey,\u00a088%\u00a0of US adults said they eat meals made with fresh chicken more than once a week, while 99%\u00a0said they do so more than once a month.<\/p>\n

However, inflation is causing consumers to change their behaviors. A\u00a0Chicken Marketing Summit\u00a0<\/a>survey showed that 85% of consumers recognize chicken prices are higher than the start of the year, citing higher fuel prices, feed prices, and wages. Neth described how as a result, people are trading down for less expensive cuts, value packs, and store brands. Despite the effects of inflation, dollar sales remain strong. Health, versatility, and value remain chicken’s purchase drivers, while wings and thighs continue to power sales.<\/p>\n

Neth discussed how sustainability has become a core value for millennials and Gen Z, with sustainability-marketed products accounting for 17% of purchases. Companies are focusing on responsible messaging, especially regarding meat, but consumers are demanding accountability rather than just\u00a0labels and messaging. She went into detail about sustainability reports and how companies are using them to show accountability and build trust.<\/p>\n

These trends are likely to continue, and Neth recommends\u00a0producers, retailers, and food service be mindful of the millennial shift and focus on price strategies and forecasting, promo investment, targeted communications, and innovation.<\/p>\n

For more news and insights, please visit WATT\u2019s\u00a0Chicken Marketing Summit\u00a0<\/a>\u00a0and\u00a0Poultry Tech Summit pages.<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Designed by Freepik<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Diversified\u2019s 12th Distributor Appreciation Meeting took place in scenic Avon, Colorado and was filled with educational sessions, beautiful views, and a variety of outdoor activities. In addition to roundtable discussion and upcoming products and services, the conference included presentations from three industry professionals\u2013Joyce Neth, Michael…<\/p>\n","protected":false},"author":11,"featured_media":7414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nColorado Conference Series \u2013 Chicken and Sustainability: Through the Consumers' Eyes With Joyce Neth - Diversified Agriculture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colorado Conference Series \u2013 Chicken and Sustainability: Through the Consumers' Eyes With Joyce Neth\" \/>\n<meta property=\"og:description\" content=\"Joyce Neth, Vice President, Director of Audience Development & Research, gives insight into consumer trends, sustainability, and current shift of food attitudes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/\" \/>\n<meta property=\"og:site_name\" content=\"Diversified Agriculture\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DiversifiedAg\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-17T17:21:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-21T19:51:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.diversifiedag.com\/wp-content\/uploads\/Cosumer-Blog-Thumbnail-1024x768.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shannon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shannon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/\"},\"author\":{\"name\":\"Shannon\",\"@id\":\"https:\/\/www.diversifiedag.com\/#\/schema\/person\/093f23544334409f5894ba668ea31687\"},\"headline\":\"Colorado Conference Series \u2013 Chicken and Sustainability: Through the Consumers’ Eyes With Joyce Neth\",\"datePublished\":\"2022-10-17T17:21:43+00:00\",\"dateModified\":\"2022-10-21T19:51:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/\"},\"wordCount\":373,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.diversifiedag.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.diversifiedag.com\/wp-content\/uploads\/Colorado-Blog.png\",\"articleSection\":[\"Industry News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/\",\"url\":\"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/\",\"name\":\"Colorado Conference Series \u2013 Chicken and Sustainability: Through the Consumers' Eyes With Joyce Neth - Diversified Agriculture\",\"isPartOf\":{\"@id\":\"https:\/\/www.diversifiedag.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.diversifiedag.com\/wp-content\/uploads\/Colorado-Blog.png\",\"datePublished\":\"2022-10-17T17:21:43+00:00\",\"dateModified\":\"2022-10-21T19:51:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/#primaryimage\",\"url\":\"https:\/\/www.diversifiedag.com\/wp-content\/uploads\/Colorado-Blog.png\",\"contentUrl\":\"https:\/\/www.diversifiedag.com\/wp-content\/uploads\/Colorado-Blog.png\",\"width\":400,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.diversifiedag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Colorado Conference Series \u2013 Chicken and Sustainability: Through the Consumers’ Eyes With Joyce Neth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.diversifiedag.com\/#website\",\"url\":\"https:\/\/www.diversifiedag.com\/\",\"name\":\"Diversified Agriculture\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.diversifiedag.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.diversifiedag.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.diversifiedag.com\/#organization\",\"name\":\"Diversified Ag\",\"url\":\"https:\/\/www.diversifiedag.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.diversifiedag.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.diversifiedag.com\/wp-content\/uploads\/logo-news.jpg\",\"contentUrl\":\"https:\/\/www.diversifiedag.com\/wp-content\/uploads\/logo-news.jpg\",\"width\":400,\"height\":300,\"caption\":\"Diversified Ag\"},\"image\":{\"@id\":\"https:\/\/www.diversifiedag.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DiversifiedAg\",\"https:\/\/www.linkedin.com\/company\/diversifiedagriculture\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.diversifiedag.com\/#\/schema\/person\/093f23544334409f5894ba668ea31687\",\"name\":\"Shannon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.diversifiedag.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b8cb4b9d9e294698e990d588b2a85367?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b8cb4b9d9e294698e990d588b2a85367?s=96&d=mm&r=g\",\"caption\":\"Shannon\"},\"url\":\"https:\/\/www.diversifiedag.com\/blog\/author\/shannon\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Colorado Conference Series \u2013 Chicken and Sustainability: Through the Consumers' Eyes With Joyce Neth - Diversified Agriculture","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/","og_locale":"en_US","og_type":"article","og_title":"Colorado Conference Series \u2013 Chicken and Sustainability: Through the Consumers' Eyes With Joyce Neth","og_description":"Joyce Neth, Vice President, Director of Audience Development & Research, gives insight into consumer trends, sustainability, and current shift of food attitudes.","og_url":"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/","og_site_name":"Diversified Agriculture","article_publisher":"https:\/\/www.facebook.com\/DiversifiedAg","article_published_time":"2022-10-17T17:21:43+00:00","article_modified_time":"2022-10-21T19:51:28+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/www.diversifiedag.com\/wp-content\/uploads\/Cosumer-Blog-Thumbnail-1024x768.png","type":"image\/png"}],"author":"Shannon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shannon","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/#article","isPartOf":{"@id":"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/"},"author":{"name":"Shannon","@id":"https:\/\/www.diversifiedag.com\/#\/schema\/person\/093f23544334409f5894ba668ea31687"},"headline":"Colorado Conference Series \u2013 Chicken and Sustainability: Through the Consumers’ Eyes With Joyce Neth","datePublished":"2022-10-17T17:21:43+00:00","dateModified":"2022-10-21T19:51:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/"},"wordCount":373,"commentCount":0,"publisher":{"@id":"https:\/\/www.diversifiedag.com\/#organization"},"image":{"@id":"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/#primaryimage"},"thumbnailUrl":"https:\/\/www.diversifiedag.com\/wp-content\/uploads\/Colorado-Blog.png","articleSection":["Industry News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/","url":"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/","name":"Colorado Conference Series \u2013 Chicken and Sustainability: Through the Consumers' Eyes With Joyce Neth - Diversified Agriculture","isPartOf":{"@id":"https:\/\/www.diversifiedag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/#primaryimage"},"image":{"@id":"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/#primaryimage"},"thumbnailUrl":"https:\/\/www.diversifiedag.com\/wp-content\/uploads\/Colorado-Blog.png","datePublished":"2022-10-17T17:21:43+00:00","dateModified":"2022-10-21T19:51:28+00:00","breadcrumb":{"@id":"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/#primaryimage","url":"https:\/\/www.diversifiedag.com\/wp-content\/uploads\/Colorado-Blog.png","contentUrl":"https:\/\/www.diversifiedag.com\/wp-content\/uploads\/Colorado-Blog.png","width":400,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/www.diversifiedag.com\/blog\/colorado-conference-series-chicken-and-sustainability-through-the-consumers-eyes-with-joyce-neth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.diversifiedag.com\/"},{"@type":"ListItem","position":2,"name":"Colorado Conference Series \u2013 Chicken and Sustainability: Through the Consumers’ Eyes With Joyce Neth"}]},{"@type":"WebSite","@id":"https:\/\/www.diversifiedag.com\/#website","url":"https:\/\/www.diversifiedag.com\/","name":"Diversified Agriculture","description":"","publisher":{"@id":"https:\/\/www.diversifiedag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.diversifiedag.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.diversifiedag.com\/#organization","name":"Diversified Ag","url":"https:\/\/www.diversifiedag.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.diversifiedag.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.diversifiedag.com\/wp-content\/uploads\/logo-news.jpg","contentUrl":"https:\/\/www.diversifiedag.com\/wp-content\/uploads\/logo-news.jpg","width":400,"height":300,"caption":"Diversified Ag"},"image":{"@id":"https:\/\/www.diversifiedag.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DiversifiedAg","https:\/\/www.linkedin.com\/company\/diversifiedagriculture\/"]},{"@type":"Person","@id":"https:\/\/www.diversifiedag.com\/#\/schema\/person\/093f23544334409f5894ba668ea31687","name":"Shannon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.diversifiedag.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b8cb4b9d9e294698e990d588b2a85367?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b8cb4b9d9e294698e990d588b2a85367?s=96&d=mm&r=g","caption":"Shannon"},"url":"https:\/\/www.diversifiedag.com\/blog\/author\/shannon\/"}]}},"_links":{"self":[{"href":"https:\/\/www.diversifiedag.com\/wp-json\/wp\/v2\/posts\/7408"}],"collection":[{"href":"https:\/\/www.diversifiedag.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.diversifiedag.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.diversifiedag.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.diversifiedag.com\/wp-json\/wp\/v2\/comments?post=7408"}],"version-history":[{"count":10,"href":"https:\/\/www.diversifiedag.com\/wp-json\/wp\/v2\/posts\/7408\/revisions"}],"predecessor-version":[{"id":7431,"href":"https:\/\/www.diversifiedag.com\/wp-json\/wp\/v2\/posts\/7408\/revisions\/7431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.diversifiedag.com\/wp-json\/wp\/v2\/media\/7414"}],"wp:attachment":[{"href":"https:\/\/www.diversifiedag.com\/wp-json\/wp\/v2\/media?parent=7408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.diversifiedag.com\/wp-json\/wp\/v2\/categories?post=7408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.diversifiedag.com\/wp-json\/wp\/v2\/tags?post=7408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}